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Researching the Professional Potential of New Media

Posted in New Media, and Professional Research

The Institute of Creative Technologies is a home for new ideas, risky play and rapid prototyping.

Since it’s foundation in 2006, the Institute has been bringing together technologists, creative practitioners and researchers across discipline areas to develop truly innovative transdisciplinary creative technologies practice and research.

The IOCT makes and shares new knowledge and expertise, synthesising practice based research with pioneering advances in digital computing, information technologies, creative practice, science and engineering. Work made falls across four interdisciplinary themes; Creativity in the Digital Age, Urban Living, Life-long Wellbeing, and Social Value.

The IOCT comprises of a core team of staff and visiting researchers, a vibrant postgraduate community across MA and PhD, a programme of research projects, events, and activities, a number of key industrial and commercial partners, and strong links with local, national and international creative industries.

Knowledge exchange and public engagement are central to the IOCT, and we are always looking to develop new collaborative partnerships with individuals and organisations. We are particularly keen to work on projects that use creative technologies to make a difference to our daily lives -our urban environments, our health and wellbeing, our engagement with culture and creativity and our communities.

Institute of Creative Technologies areas of expertise

At the IOCT we Make and share new knowledge and expertise in transdisciplinary creative technologies practice. Current areas of expertise include:

Artificial intelligence

Interaction design

The internet of things


Usability and innovation

Virtual, augmented and mixed realities

The Institute of Creative Technologies houses a number of smaller transdisciplinary research groups, each with a specific focus, including Creative Artificial Intelligence Group (CAI) and DAPPer (Digital Arts Performance Practice – emerging research).

Creative AI Research Group

The Creative AI Research Group conducts artistic, scientific and practical investigations into state-of-the-art intelligent systems that co-create in real-time with humans. Creative AI includes practices that are self-defined as such, and therefore have AI embedded into the process of creation, but also encompass novel AI approaches in the realisation and experience of such work. Our current and recent research encompasses areas such as robotic performance, distributed AI artworks across locations, artificial musicians, interactive theatre, mixed reality gaming, AI poetry, and journalist bots. 

Our focus is on making humans more creative through the design, development and deployment of Creative AI. We aim for a symbiotic future, where artists and Creative AI work together as a continuous system of interactive relations. Our research is therefore based on a Human-Centred approach that is a) is able to understand humans, b) help humans understand them, c) co-creates within a given context. We believe that one of the key points to building the next generation of Creative AI systems is to prioritise co-operative and embodied AI in a shared creative enterprise. To achieve this, we utilise cutting edge Machine and Deep Learning technologies with unique Creative AI datasets combined with Human-Centred AI systems.

Job Roles that involve new media technolgies:

  • Content producer
  • Software engineer
  • AR and VR content writers
  • Product management
  • Quality assurance
  • UI and UX design


  • Software Industry Foundations
  • Software Engineering and Design
  • Data Structures and System Design
  • Software Development Fundamentals
  • Various Programming Language Courses: Python, Java, C, C++ and more
  • Cloud Computing and Hardware Engineering
  • IT Fundamentals for Business
  • Introduction to DevOps
  • Mobile and Software Application Development

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